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A blog about working better together

Understanding Customer Stress in Large Organizations

kidDoctorGood post here from HBR “Why Customers Don’t Buy“.  Some good points to remember here for anyone involved in selling to larger organizations.  Any of these “stresses” may come into play on a deal. In my experience, the best salespeople understand these well and know how use these stresses to their advantage. “Stresses” your propsective [...]

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The Agile Sales Imperative

agilebusiness5001When change happens, it’s often hard to predict what’s next. When it’s extreme change, as we experienced in the economy over the last year, you need to be prepared to ‘turn on a dime’ to respond to the adjustments in your environment as tasks once well understood metamorphose into unforeseen and unfamiliar challenges.

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