Knowing what users are doing with our service is important when identifying areas of the interface/experience that need attention, but understanding why they are doing it is the key to effectively addressing the issues. Read on »

Are there any greater joys in life than delivering simple yet powerful software features that represent real value to an end user? Absolutely! Sunday morning hockey games, reading bedtime stories with the kids, and grabbing lunch at our food court are a few activities I find especially joyous. But the development team here at Rypple… Read on »