I often read books, articles, and posts from companies that I admire; companies like Apple, Google, BMW, IDEO. My goal is understand what makes them succeed, so I can apply some of these strategies at our company, Rypple. Some of the reasons for their success are more obvious: a great product line, great marketing, great people. The question is, “why do these companies have great people, products, and marketing, leading to outstanding results?” The answer, the root of their success, may shock you: Their employee’s find meaning in their work.
The leaders of these companies make this happen through three key actions:
Clarity of vision and purpose:
Every employee in the company understands the mission and vision of the business, and how their weekly activities will impact company goals. The DNA of the company then guides day to day activities.
Ongoing coaching:
The leaders (managers) of these companies provide continuous coaching and mentoring to their teams. As opposed to providing their teams with guidance only once or twice a year through a formalized process, they meet regularly. These quick conversations ensure their teams are focused on the right actions, get feedback they can put into action immediately, and are learning all the time. This constant communication fosters a collaborative and inspiring environment.
Recognition for achievement:
Leaders of great organizations understand that their people aren’t solely motivated by money, but instead, derive a lot of meaning from recognition. Whether publicly or privately, being recognized for a job well done makes us all feel validated, appreciated, and more engaged in our work. We all like to receive Kudos, and great companies ensure that accomplishments are recognized. We believe that meaning leads to engagement, and engagement leads to amazing results!
With these answers in hand, I’m working hard to ensure that our team finds meaning in the work they do everyday.
What are you doing at your organization to find meaning and achieve extraordinary results?










