Krishna De’s tagline is “Bring your brand to life” and she takes this message to individuals and organizations around the world and both on and off line. She comes with dirt under her fingernails from working in organizations. Krishna was the youngest person on the Guinness Board and the first woman, and she has worked in three continents and 30 countries.  She really brings a wealth of international expertise, gusto and experience to this conversation about branding and also about great work.
[audio:http://s.rypplecdn.com/mwm/audio/MWM-Krishna-De.mp3|titles=Bring your brand to life]

In this interview we talked about:

• Why stability is as important as risk as the foundation for Great Work
• What dealing with the threats from the mafia taught her about Great Work
• How to become CEO of your own career – and what support structures you might up in place to allow that to happen
• How to rail against the threat of a mediocre life

You can follow Krishna on Twitter at @KrishnaDe and on her blog.

About Michael Bungay Stanier

Michael is senior partner of Box of Crayons, a company that helps people and organizations do less Good Work and more Great Work. His most recent book, End Malaria, not only collects the wisdom of 62 thought leaders around the topic of Great Work, but $20 from every copy sold goes to Malaria No More to support their life-saving work and to buy a mosquito net. Michael has published other books, including Do More Great Work, and was a Rhodes Scholar.