You’ve read the countless articles about social media transforming the consumer landscape. It’s all great stuff and you don’t need convincing that social media is a powerful tool that’s here to stay.
But what about at work? Work is changing — and so are our expectations for what work can and should be. We can all feel it.
- WORK is increasingly competitive
- WORK relies on technology that’s as accessible and engaging as the stuff we use at home
- WORK rewards those who share information most efficiently
- WORK is more personal
- WORK values results over face time
- WORK emphasizes influence over hierarchy
But what about the technology we use at work? Does it enable and amplify all the ways work is changing — or is it standing in the way? Are you allowed or encouraged to check Facebook at the office? Do you utilize wikis or other collaborative tools that reflect the real-time nature of the social Web? If you do, or if you have any good examples of other organizations that embrace social practices within the enterprise, we need your help.
Today, we’re launching The Future of Work, a series that explores the changing nature of work through articles, interactive media, and social discussion. We’re working with thought leaders like John Havens, who recently wrote about Rypple in his Mashable article, Why Social Accountability Will Be the New Currency of the Web. And we’ll be exploring questions like:
- What companies are using social media internally?
- How are they using social media with their employees? And how is it helping?
- How are HR or other departments within the enterprise justifying the use of social media?
- Do employees get more work done when they can utilize social media tools? Why or why not?
- Will younger workers want to work at an organization that doesn’t embrace real-time, collaborative tools?
We Want to Hear from You
So what do you think? Send us your stories, referrals or thoughts in the comments section below. Or email them to me at nick.stein@rypple.com. Whether or not we end up using your thoughts as the basis for an interview, we’d like to post your thoughts on our blog to help other readers. And stay tuned!
