In partnership with Walter Rogers, CEO of CloudCoaching International, is proud to present “9 Disciplines to Create Sales Breakthroughs in Turbulent Times” from CloudCoaching International’s “Pathways to Growth” learning series. For more about the 9 Disciplines and Pathways to Growth, Click Here to Contact CloudCoaching International.

Get a free preview of Cloud Coaching International’s sales peformance program HERE.

Discipline 2: Master Sales Team Meeting

“Leadership is the art of accomplishing more than the science of management says is possible” – Colin Powell

Too many sales meetings consist of nothing more than each Sales Maker declaring a number and the Sales Managers pushing them to do better. That is not leadership. It is even hardly management. There is little value added to anyone but the Sales Manager’s requirement to provide a forecast to upper management. Rather than Sales Makers declaring a number and Sales Managers imploring Sales Makers work harder to improve their performance, Sales Managers could re-focus these meetings and use the opportunity to collaboratively discuss best practices for how to reach their goals, and how to break through obstacles that might preventing them from achieving their outcomes.

One of the most effective forums to raise overall team performance is the Master Sales Team Meeting. The Master Sales Team Meeting is a 60 to 90-minute meeting designed for action-planning, alignment, and performance. More than just a forum for calling out a number, this meeting adds value to everyone participating and ensures alignment on goals and focus while inspiring both cooperation and competition. It truly transforms the typical sales meeting into an energizing, inspiring and constructive experience. This simple two millimeter shift can be accomplished by re-focusing the traditional sales meeting into a venue to share successes and learn from failures, review past results and focus on the goals ahead, and by creating leadership opportunities for Sales Makers to contribute to the success of the entire team.

The Master Sales Team Meeting is normally conducted during the first or second week of the business cycle. This normally means monthly or quarterly. Facilitated by the manager, Sales Makers conduct detailed discussions around their Key Performance Indicators. Individual performances are praised in this open forum, and others are encouraged. Key opportunities are highlighted, results are compared between team members, and goals are set and reinforced. This environment yields tremendous leadership moments and is a natural venue for best practices sharing. Once Sales Makers experience the value of these meetings, they often consider them among the most important team activity they participate in.

Master Sales Team Meetings are a very effective way to break the cycle of declaring a number and hoping for the best. As Sales Managers become more adept at communicating with and coaching their teams, the energy, motivation and skill level of the Sales Makers on their team will begin to climb.


Walter Rogers and Tony Robbins were also featured in a webinar where they discussed coaching strategies to increase pipeline accuracy and predictability. View the webinar HERE.


Walter Rogers is CEO of two global Sales Performance Management consulting firms - CloudCoaching International and Baker Communications. He has created and led businesses in 13 countries on 3 continents, has been interviewed on over 100 shows on CNN, CBS and ABC on the topics of Sales, CRM, Sales Management and Corporate Productivity, is on the Advisory Board of DePaul University Center for Sales Leadership and was a Texas eCommerce Awards finalist for two consecutive years. His passion for CRM enabled sales performance transformation inspired him to write two books, one of which he co- authored with his business partner Tony Robbins: "Pathways to Growth: 9 Disciplines to Create Sales Breakthroughs during Turbulent Times." To find out more about Walter Rogers and his works click HERE.