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Browsing tag: persuasion

Getting Persuaded by Robert Cialdini

robert CialdiniBob Cialdini is not just a man of influence, he is THE man of influence. His first book, Influence: The Psychology of Persuasion, is a classic and is destined to remain a perpetual bestseller. And here’s why. As our world gets increasingly networked and matrixed, traditional lines of control and power are loosening and vanishing. [...]

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